What We're Learning About Search

DOJ trial testimony confirmed Google's Navboost uses click behavior to rank pages. Here's what that means for backlinks, zero-click search, and your website.

GEO matters for small businesses because AI search is replacing traditional clicks. Here’s what it costs to start, why local businesses can win, and what you lose by waiting.

The future of websites in an AI-first world: expert predictions on agentic browsing, structured data, and generative UI, backed by real data.

The article explains what an llms.txt file is (a Markdown file at yoursite.com/llms.txt that gives AI systems a curated map of your site), walks through how to build one step by step, and gives an honest answer on whether it actually helps SEO or AI visibility right now — it doesn't move rankings, but it doesn't hurt either. It closes with a real example (Trustal Recruiting's file), how to check if a site already has one, the most common mistake businesses make, and whether every business needs one.